The importance of Data Analysis

Watch the video The Importance of Data Analytics by Ben G. Kaiser
While viewing the presentation, take notes on the video, focusing on the importance of data analytics and the different types of analytics. Discuss how predicative analytics can be used in a business setting.
What impact can it have on business goals and objectives?
What are the specific uses of descriptive analytics in a business setting?
How is prescriptive analytics used in a business setting?

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