Principles of Marketing

You will be creating a full page ad for your New Shoes company. Follow the guidelines below to ensure that the ad is competed in its entirety
Ensure that your ad addresses the following:
What are the features and benefits for the consumer?
Why will this product make the customer’s life better?
Will you include an image of the product? Keeping in mind that the ad is used to create or feed a desire for your shoes.
Less is more.
Don’t share everything, give the consumers a reason to come and see your shoes in person.
A full page ad is 8.25 in. x 10.75 in.
Your completed ad must be saved in electronic format (.jpg or .png). You can use any graphics program to design the ad. Please upload your full page Ad to the grading area and not the simulation.
Ensure use of the assignment rubric.
I INCLUDED THE PRODUCT MY COMPANY IS INVENTING: GUMBOOTS. YOU DO NOT HAVE TO INCLUDE ALL THE INFORMATION IN THE AD, JUST WANTED YOU TO HAVE A BASIS FOR THE AD. GOOD LUCK AND THANK YOU!
“The company’s mission statement is “To bring a personal relationship with shoes through innovation to the world’s feet.” The company serves every individual who is interested in wearing gumboots. The organization has conducted research to target individuals in rain-prone regions and farmers. The firm primarily serves farmers since they are frequent buyers and users of gumboots. Agriculture is the backbone of the economy. The company targets a market of over ten million farmers across the United States and people across the world. The demand for gumboots has increased rapidly across the country. The increase in demand is due to increased rains and the need to keep feet safe and dry. Gumboots are waterproof shoes that keep the feet dry for a long time. With gumboots, it is also possible to walk over water areas since they are waterproof. Gumboots will be the primary shoe brand for the organization. Gumboots will be manufactured in large quantities and supplied among all American States through different supply chains. The company also manufactures crocs due to the increasing demand for them across the country. The products are at the growth stage since they have not attained the maximum maturity rate expected by the company. The increasing demand for gumboots worldwide offers a promising opportunity to open different branches across the U.S and other parts of the world. Since the company’s primary goal is to be the best innovative creator of gumboots and crocs, it will be necessary to be the first major with its two products to grow first and gain a competitive advantage worldwide. Clients’ needs are at the center of every decision made in the organization. The manufacture of gumboots has minimal side effects on the consumers. In the research, gumboots with a looser shaft and a flexible sole affect the hamstring muscle activity of the consumers. Though the company has not received many complaints about the product from the consumers, the firm will always do its best to deliver quality products to the customers.”

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