Please perform a global market assessment of this company below? Please feel free to find any references and mark sources.
Provide an assessment of the product market through a global perspective.
How globalized is the product market currently and how is this expected to evolve?
How is the product market evolving? What are the relevant long-term trends?
What do customers value and does this differ around the world? Are customers’ tastes/preferences changing?
What’s the competition like? How is the competition evolving?
How could your company achieve long-term success in this market? (i.e., how would it gain a competitive advantage?)
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