In need of a 250-word initial post. MGMT410 – Strategic Management. In need of a 250-word initial post. MGMT410 – Strategic Management
Read the three articles required this week. You are required to post your discussion answer before you can read others.
Answer the following questions:
What role does marketing play in the overall strategic planning process? In your post, discuss a company that you think has mastered the marketing process and also mention a company that you think needs much improvement in marketing products or services. How do you think that social media has changed marketing concepts over the past five years for these companies?
The Three Articles:
When marketing is strategy
Branding in the Age of Social Media
Strategic branding and marketing
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