Global Marketing – Instructions

The first paragraph- Select an American company and analyze its business and marketing strategy in one foreign country. Focus on one country for a more complete analysis.

The second paragraph- Analyze and summarize the adaptations the company makes to adjust for cultural, legal, and operational issues. (For example, an American car sold in England must be right-hand drive.)

Third paragraph- Recognize obstacles that may be faced by the company.

The last paragraph- Relate the product and your assessment to the concepts in the readings and evaluate the attributes needed for marketing in the selected country.

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