Discussion Response

Part 1(a)must be between 50-100 words and use a website that is based in the United States with in text citation
The company I chose to review for outsourcing is Nike. They take advantage of three specific benefits of outsourcing in order to strengthen their competitive advantage. Nike cuts costs by outsourcing their labor to countries that charge less to produce their products. This in turn increases their competitiveness in the market by allowing them to reduce their prices while increasing profits. Nike also reduces their risk by subcontracting to these other sources (McDaniel, 2019). This has been wildly successful for Nike since they are one of the largest producers of sports equipment and apparel in the United States.
Two companies that created a strategic alliance to improve their competitive advantage in the marketplace are Starbucks and Barnes

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