Discussion response

Discussion response. In 200 words answer the following questions in response to the excerpt.
Can you find evidence of the company you are following using a marketing dashboard to manage its efforts? If so, describe and explain the use of these tools. If there is a dashboard how can it be improved and why do you say so?
If there is no dashboard, what would/should that dashboard contain and how can it help guide the marketing organization?
What KPIs is the company using to assess the effectiveness of digital marketing efforts across digital media channels in particular. Are these measures effective and why or why not?
In the Smart Insights interview from this week’s readings, Kate Webb discusses strategy management and how reporting on results should be regular, managed, and analyzed in order to adapt future strategy (Chaffey

Discussion response

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