discussion post gogo squeeze swot analysis

Recall the GoGo sQueeZ client from DP#1. At the same time that GoGo sQueeZ is planning on introducing its products in Latin America and Asia, it has also developed an apple acai berry snack that it would like to introduce in the U.S., targeting adults rather than children. The product is very high in vitamins C and K, manganese, and dietary fiber. It is low in saturated fat, cholesterol, and sodium. Acai berries, reddish-purple fruit native to Central and South America, are considered by many to be a super food, and claims have been made that they have both anti-aging and weight loss properties.
The brand manager for the new acai berry snack is considering whether to position the product as a low-calorie weight-loss product or as an anti-aging dietary health supplement due to its high level of antioxidants and dietary fiber. His decision, which will be based on research, will influence not only message development, but also the selection of a target segment, geographic location for the initial product roll-out, and the type of distribution channels in which the product would be first introduced (e.g., grocery store, high-end health food store, mid-price vitamin store, in conjunction with a company such as Weight Watchers).
Answer the following questions:
Develop a SWOT analysis for this brand extension. Identify gaps that need research in order to complete the analysis.
What research would you, as the account planner, conduct? You should include at least two different types of research. Who will you include as participants? How will it help you address the problem? Be as specific as possible.

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