Brand: Wise (TransferWise) a) Write a positioning statement explaining its four components in your specific context: target segment, point of difference (i.e., the differentiated value claim), frame of reference and competitive advantage (i.e., supporting evidence or reasons to believe the brand’s claims) Note: you should provide evidence/rationales to support your analysis. b) Describe how you would do customer acquisition to implement this positioning strategy as described in the positioning statement, including: building awareness, influencing consideration and the analytical framework used to evaluate the marketing effectiveness

1. 12 point Arial font in black and 2.5cm margins.

2. Harvard style in-text citations and bibliography.

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